From A Walmart Manger to A Multi Million Dollar Toilet Business

From A Walmart Manger to A Multi Million Dollar Toilet Business
September 15 13:59 2016 Print This Article

Social media is the pipeline that connects business to its customers. Aligning yourself with the right influencers is key to reaching the right audiences. Read my story how Shark Tank took our business to $7.5 million in sales in just six months:


Becoming an entrepreneur is the American dream and it’s worth all the hard work, risk and determination needed to run your own business. Back in November of 2014 I was working as a manager in a local Walmart and everything was running smoothly until we started potty training my 3-year-old son. While we were glad he was getting up in the middle of the night to use the bathroom, we weren’t getting much rest when he woke us up time and time again throughout the night. If we left the bathroom light on it was too bright and if we kept it off he’d have an accident all over the bathroom which meant we’d be up cleaning the bathroom at 2 o’clock in the morning. We knew there had to be a better way and it was at a family reunion with my brother in law Matt that we came up with Ilumi Bowl. We were sitting around talking about how awful our experience had been with potty training and finally we both decided- we were going to invent something that would make potty training worry free! 

With Illumi Bowl you can easily install a motion activated night light for your toilet which lights up your toilet so your child will feel comfortable going to the bathroom in the middle of the night. You’ll save yourself the stress and aggravation that comes from being woken up pin the middle of the night to clean up a mess!

We estimated that we’d need $20,000 to get our business started and we put it up on Kick started and figured we’d see if there was any interest. After just four days we reached our goal and after one week we had $100,000.00- we knew we were on to something! One thing led to the next and soon enough we had the opportunity to present our product on Shark Tank. We were looking for a partner that would help us fully brand our product and drive sales. Going on Shark Tank in March of 2016 was a stressful experience, but after successfully partnering with Kevin O’Leary, our lives were changed forever. Before we went on Shark Tank we had about $100k of preorders. In the months that followed Shark Tank we’ve done an amazing $7.5 million in sales.

We realize that we’re not only building a business, we’re changing people’s lives. In addition to helping kids and parents who are potty training their kids, we’ve seen a significant number of senior citizens who buy Illumi Bowl. In many cases night vision becomes very difficult as people become older and bathroom visits in the middle of the night become more frequent. Seniors suffer from so many injuries just from the routine bathroom trips during the night. With Illumi Bowl we’ve been able to decrease the amount of accidents and make them feel safe which is extremely gratifying for us.

Seeing what we’ve been able to accomplish so far and looking ahead we realize how important our partnership with Kevin really is. Today the world runs on social media and so when we’re looking to expand with a new product or launch a new angle that we want people to know about, social media is where we turn to. Kevin’s platform is so powerful that we feel confident that our marketing efforts will not only reach millions of viewers, but it will reach the right viewers. What’s pretty incredible is the fact that despite the fact that he is so busy, we have his cell phone number where we can reach him right away. If he’s in middle of a meeting he’ll text us and return our call literally in a couple of minutes. The value of getting a high impact influencer on your side is crucial in today’s media landscape which is what makes our partnership so “Wonderful”!


illumibowl-salt-lake-city-shark-tank-update-shoot-june-28th-2016-1068-2Mike and Matt are the founders of Illumi Bowl and they are on a mission! After one too many midnight bumps, bruises and alien abductions occurring while on route to rendezvous with the porcelain throne, IllumiBowl was born. Their sole purpose in life is the utter extinction of the boogie man, monsters hiding under the bed, and all things that go bump in the night. You’re welcome, night owls. You’re welcome. IllumiBowl Toilet Night Light is the world’s first Toilet Bowl Night Light. IllumiBowl was featured on ABC’ Shark Tank on March 11, 2016. IllumiBowl partnered with Kevin O’leary on the show and is now sold nationwide in Bed Bath and Beyond. IllumiBowl was successfully funded on Kickstarter in 2014.

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