Here’s What’s Happening at Dreamforce 2016!

Here’s What’s Happening at Dreamforce 2016!
October 04 22:59 2016 Print This Article

Salesforce has been dominating the cloud computing space and has become the worlds #1 CRM platform. Dreamforce brings together some of the worlds biggest leaders like Mark Cuban, Tony Robbins  and others who are there to help you learn, connect, and grow. You’ll mingle with thought leaders, industry pioneers, and thousands of your peers, and you’ll walk away with knowledge, connections, and memories that last a lifetime. Best of all you can catch every minute of it live HERE I had the privilege of speaking with Jamie Domenici VP of Product Marketing and SMB Marketing for Salesforce. Here’s the inside story:

Jay: There’s been a buzz in the air over the last few months all surrounding the upcoming Dreamforce event taking place this week in San Francisco. What’s Dreamforce all about?

Jamie: If I had to come up with one sentence that articulates what Dreamforce is about it would be this: Dreamforce will give you so much advice, techniques and practical solutions on how to take your business to the next level, that you’ll be so excited to get back to work! All four days are packed with more than 2,000 amazing sessions tailored to your industry, role, and company size. You’ll hear from Salesforce professionals as well as so many well-known business leaders like Mark Cuban, GM CEO Marry Bara, Melinda Gates and others talk about a variety of different topics centered around customer experience and business growth.
Jay: That sounds like a terrific lineup, but what if I’m a Salesforce user and I need help with a specific aspect of how to better optimize Salesforce?

Jamie: What you just mentioned Jay is exactly what sets us and Dreamforce apart from any other technology conference you’ve ever been to. At Dreamforce we will have hundreds of Salesforce experts there on site to sit down with you and walk you through anything you need to know. We are there 100% to help you grow your business and we’ll never leave you hanging not understanding how to fully optimize your Salesforce. Whether you have a question about improving your CRM, what the new Salesforce Einstein means for your business or how to shift over to Salesforce Lightning, we’ll have our team of experts sit down with you and make sure that when you leave you’re an expert.

Jay: You mentioned the new Salesforce Einstein. What is Einstein and what specific areas does it target?

Jamie: Einstein is an amazing new piece to the Salesforce puzzle and since Marc Benioff rolled it out a couple weeks ago it’s been a complete game changer. What it does is analyze all of your data, CRM, email and social campaigns and provides you with four main essentials: Discover Insights. Predict Outcomes. Recommend best next steps. Automate tasks. Today everything moves so quickly and changes are happening so rapidly that you can’t afford to fall behind or waste time on menial tasks. With Einstein, your sales team can better predict which opportunities are most likely to close and get recommendations on actions to take to close the deal, your marketing team can find the right prospects and personalize each experience to create deeper, 1-to-1 relationships, and so much more. Staying on top of everything can be challenging and Einstein is making SMB’s work even smarter by making their CRM do all the work so they don’t have to.

Jay: Will there be any Salesforce customers there who can explain how Salesforce actually helped them become more successful?

Jamie: Absolutely! We’ll be showcasing customers like Casper, who have completely changed the way people buy mattresses with their unbelievable customer satisfaction guarantee. We’ll also have Yeti Cooler, which was founded by two brothers from Austin who were tired of storing their fish in coolers that didn’t stay cool and were constantly opened up by bears! Now they’re an industry leader with the best coolers that will keep your fish cool — and they even come certified bear resistant! I myself know first hand what it’s like trying to run and grow a business without Salesforce. I started working as a manager for a family owned and run jewelry business and we were literally running everything off of spreadsheets. It got to a point where customers were calling about orders and we just didn’t know where their orders were! We knew we had great merchandise and really wanted to grow the business, but we just didn’t have the tools to do it. We decided to start using Salesforce tools, which were new at the time, and I was put in charge of managing the Salesforce campaign. I was hesitant because I knew nothing about coding or complex software integration. However, I was blown away at how simple it was to set up and manage without having to create a single code! Everything I needed was right there. Once I realized that I could do this I wanted to learn how to get the most out of it and that’s when I started going to Dreamforce. I would literally be emailing updates to my boss the entire day. I left Dreamforce with a notebook packed with new techniques, advice and all the solutions to any problems I had. If you’re a Salesforce user or thinking about becoming one, Dreamforce is a no brainer!

Jamie DomeniciJamie Domenici is the vice president of product and small-and-medium business marketing at Salesforce, the world’s No. 1 CRM software company. In this role, she is responsible for driving product marketing and go-to-market strategy for Salesforce’s small- and medium-sized business organization. Jamie has worked at Salesforce for five years as a senior leader in product and campaign marketing and previously led operations at Ingres Corp., an open-source database company, and OSIsoft, Inc., a real-time performance management software manufacturer. Passionate about marketing efforts grounded in data and analytics, Jamie began her career working at a small business, where she managed its technology and CRM implementations. She currently lives in San Francisco.